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RoC Skincare Look Forward Project. #LookForwardProject. Learn more about the scientifically proven power of optimism

OPTIMISM IS A SUPER POWER!

IT’S SCIENTIFICALLY PROVEN TO HELP PEOPLE LIVE LONGER, HAPPIER, HEALTHIER LIVES.

RoC’s commitment to help educate people about the proven power of optimism is a key step in our mission to change the way people relate to – and look forward to - their futures.

Whatever age or stage of life you may be in, the power of Optimism has the potential to impact -- your health, happiness, skin, and longevity. Our panel of experts, including long-time Optimist Sarah Jessica Parker, add further confirmation.

#BEAROC

SO, WHAT DOES #BEAROC MEAN?

When you choose to #BeARoC in your own life, and become a positive advocate for yourself, for your future, and for others - the effect is radical. Together we can create a more optimistic and positive environment. That’s why we launched #BeARoC on TikTok, partnering with our ambassador Sarah Jessica Parker & creators like @mikaylanogueira and @glamzilla.

Share your #BeARoC story for a chance to be featured on RoC's social channels. Help us spread the word on the powerful impact of Optimism in your daily life.

THE POSITIVE IMPACT OF OPTIMISM

There is growing scientific evidence that embracing optimism has a positive impact on our futures. We consulted optimism experts and have identified some of the long-term benefits of optimism.

People who practice optimism…

STAY HEALTHIER OVER TIME

Optimists have a 24% increased likelihood of no chronic diseases, no cognitive impairment, and good physical health over time.(1)

LIVE LONGER

Optimists live an average 11-15% longer(2) and women who are optimistic have greater odds of living above the age of 90.(3)

IMPROVE MENTAL RESILIENCE

Optimism is a key tool used in cognitive behavioral therapy, helping people reframe how they think about themselves and their futures in a more positive light.(4)

HAVE SMOOTHER SKIN

Anxiety about the future causes stress, leading to a loss of collagen & elastin that affect our skin’s health. But practicing optimism is like using an antioxidant – it helps reduce stress and in turn, keeps our skin smoother long-term.(5)

PRACTICING OPTIMISM

We know that developing a positive mindset doesn’t happen overnight, it takes time. That’s why we’ve asked our panel of experts to share ways we can implement more optimism in our everyday lives:

Sarah Jessica Parker

SARAH JESSICA PARKER

THE BENEFITS OF LIVING LIFE AS AN OPTIMIST

Sarah Jessica Parker, acclaimed actress and RoC enthusiast, discusses the meaningful impact of adopting an optimistic outlook and its enduring benefits throughout her life.

Josie Howard, MD, Psychodermatologist

JOSIE HOWARD, MD

THE CONNECTION BETWEEN OPTIMISM AND SKIN HEALTH

Dr. Howard discusses the profound connection between the skin and mind, and how cultivating optimism in life can promote mental and physical health.

Shani Tran, LPCC

SHANI TRAN, LPCC

YOU DON'T HAVE TO KNOW WHAT YOU WANT TO BE

Shani encourages people to shift focus from career concerns to discovering and shaping their personal identity, emphasizing the value of self-discovery and personal growth.

TAKING ACTION

To ensure people of all ages have access to resources that will help them actively incorporate a positive mindset throughout their lives, we are working with our charitable partner, SeekHer Foundation, to create a Look Forward support program grounded in mental health advocacy and resource-sharing for the next generation of optimists and their parents. Programming includes expert-led workshops, weekly self-care guidance & reflections, youth leadership training, peer support, and more.

If you’re a mother or caregiver interested in joining the RoC x SeekHer #LookForwardProject Community Care Program for yourself and your teen, SIGN UP HERE.

We’ve also partnered with schools to create dedicated lesson plans on positive thinking and the practice of optimism. This curriculum, developed in partnership with our Expert Panel, will be rolled out to over 5000 students inschools across the country.

If you are a school administrator interested in implementing a RoC Look Forward Lesson Plan, LEARN MORE HERE.

OUR COMMITMENT TO LOOKING FORWARD

Through the RoC® #LookForwardProject, we’ll inspire women to enjoy every age and look forward to all that’s yet to come.

WE PROMISE TO...

Continue our commitment to not retouch; in an effort to portray realistic depictions of skin.

Add guidelines to influencer contracts and briefs to ask partners to not use skin altering filters in their RoC Skincare content that promote unrealistic beauty standards.

Continue our partnership with the SeekHer Foundation, a non-profit organization that advocates for women’s mental health.

SARAH JESSICA’S
ROC® FAVORITES

Brand ambassador and eternal optimist, Sarah Jessica Parker, has curated a limited-edition skincare set featuring her favorite Vitamin C RoC products. This trio includes the clinically proven Revive + Glow Serum, Eye Balm, and Daily Moisturizer with SPF 30, all powered by Vitamin C and Peptides to visibly brighten and tighten the skin. 100% of profits from this set will be donated to the SeekHer Foundation, providing opportunities for teens and their parents to engage with mental health advocacy and resources.

SARAH JESSICA’S
ROC® FAVORITES

Brand ambassador and eternal optimist, Sarah Jessica Parker, has curated a limited-edition skincare set featuring her favorite Vitamin C RoC products. This trio includes the clinically proven Revive + Glow Serum, Eye Balm, and Daily Moisturizer with SPF 30, all powered by Vitamin C and Peptides to visibly brighten and tighten the skin. 100% of profits from this set will be donated to the SeekHer Foundation, providing opportunities for teens and their parents to engage with mental health advocacy and resources.